Monetising user-generated video

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Monetising user-generated video

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Monetising user-generated video
­­­­Video sharing platforms, like YouTube, Facebook Watch and Twitch, are vying to attract creators with monetisation options such as branded content and user payments
Advertising income, already limited for many small and medium-sized creators, has been undermined by YouTube’s response to brand safety concerns
The new tools come with their own obstacles, but are necessary to keep platforms attractive to video creators