Contents

Introduction

Our view

Recommendations to mobile service providers

Price and network performance are the main drivers

More customers expecting to increase mobile spend

Fewer customers are churning because of price

Telstra attracts more consumer interest

5G to support ARPU growth

The trend to unlimited plans continues

Handset replacement cycles

About Venture Insights

Tables and Figures

Figure 1 Percentage of survey respondents rating a factor between 4 and 5 on a scale of 1 (not important) – 5 (very important), when deciding their next mobile service purchase (multi-year comparison)

Figure 2 Percentage of survey respondents rating a factor between 4 and 5 on a scale of 1 (not important) – 5 (very important), when deciding their next mobile service purchase (by main MSPs)

Figure 3 Survey question: In general, do you expect to spend more, less, or about the same for your mobile phone service in the future?

Figure 4 Survey question: How likely are you to switch mobile phone service providers?

Figure 5 What is the main reason you are thinking about changing your mobile service provider?

Figure 6 Survey question: Which mobile phone provider are you thinking about moving to?

Figure 7 Percentage of current customers planning on churning by service providers in Fig. 4 (i.e., churn risk factor)

Figure 8 Survey question: Which mobile phone provider are you thinking about moving to (by current provider)?

Figure 9 Survey question: Do you already have a 5G mobile phone?

Figure 10 Survey question: Do you expect to upgrade your mobile phone and service plan to 5G?

Figure 11 Survey question: (Would you pay/Are you paying) extra for a 5G mobile phone service compared to your (existing/old) service?

Figure 12 Survey question: How much more (would you be prepared to pay/ are you paying) for a 5G mobile service compared to your (existing/old) 4G service? (choose the closest)

Figure 13 Survey question: Would you be willing to pay more for a better 5G enabled mobile content or sports viewing experience?

Figure 14 Survey question: Would you change telco mobile providers if another mobile operator offered your favourite sports content bundled with your mobile plan?

Figure 15 Survey question: What is your current data limit?

Figure 16 Survey question: Do you plan to get an unlimited data mobile plan? (of those without unlimited)

Figure 17 Survey question: How often do you replace your mobile phone?