Video Market Outlook – FY17: SVOD is driving growth of the market as Physical Media continues to decline
The Australian Video Market is plateauing, as growth continues for SVOD alongside losses for traditional media.
We anticipate the market to reach A$5.3b by 2022.
Streamed digital media (SVOD, TVOD and EST) are growing strongly at the expense of physical media (Blu-ray and DVDs).
SVOD subscriptions are anticipated to reach over 6 million by 2020, driven predominantly by Netflix.