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  • May 13, 2021

    TV advertising: Evolving the model

    Advertising income has been the lifeblood of commercial TV for decades, but declining linear audiences‚ÄĒcombined with digital video alternatives‚ÄĒmean the TV advertising model must evolve to ensure it remains as potent a medium for brands as ever. Lack of effective audience measurement and somewhat opaque advertiser/agency/sales house relationships are hampering linear TV advertising revenues. Both issues need resolving to underpin a healthier ecosystem overall. Flexibility is key to this evolution. A move to audience buys across most linear and BVOD inventory would provide greater flexibility and targeting for advertisers, and would sit alongside some premium context buys. A greater onus on volume deals would give broadcasters more certainty to invest in content and their advertising propositions.
  • April 19, 2021

    AVOD Market Report: A market assessment of a thriving industry

    The AVOD market will grow due to the strong uptake of Connected TVs (CTVs), attracting new players and increasing competition: Why will AVOD grow? The rapid adoption of CTVs has become the catalyst for AVOD consumption, prompting marketers to shift their expenditure from linear to AVOD.
  • March 26, 2021

    Mail scoops Telegraph print advertising: Telegraph outsourcing fo [...]

    • The Telegraph‚Äôs carefully executed outsourcing of print advertising sales to Mail Metro Media fine-tunes its subscriber-first strategy
    • Consolidation and collaboration are inevitable in a highly-competitive, structurally-shrinking news industry
    • Reader-first models have emerged as the consistent theme for quality publishers, but the trade-offs, investment approaches and executions are highly differentiated
  • March 18, 2021

    Programmatic will drive future OOH growth, but Google competition [...]

    Outdoor, or out-of-home (OOH), advertising is distinct from other forms of advertising. It is highly visible, often very large, and placed in heavily trafficked areas in order to attract as many viewers as possible. Moreover, unlike television, radio, print, internet, and mail advertising, outdoor advertising cannot be turned off, put away or easily avoided.
  • March 17, 2021

    ITV FY 2020 results: Waiting for lockdown to end

    ITV‚Äôs advertising revenue was down 11% in 2020‚ÄĒprobably a relief given the unprecedented depths the TV ad market found itself in during April-July. However, the current lockdown has stunted advertising‚Äôs recovery and its trajectory will continue to be tied to the loosening of the same restrictions that continue to dictate movement and spend. It is not until April that ITV forecasts (+60-75% YoY) that money will rush back into the TV ad ecosystem, looking to make up for lost time.
  • March 16, 2021

    Into the wild: Facebook prepares for a world without trackers

    • Facebook emerged from 2020 reporting record revenue growth of 22% over the year, built on its huge volume of usage, its simple buying tools and its trove of first-party data
    • Facebook‚Äôs ability to match third-party data for targeting and attribution is also central to its success. However, Apple and Google are restricting data-matching tools like third-party cookies and mobile IDs, and Facebook is moving to minimise the damage
    • Facebook is trying to turn its sites into storefronts by launching ‚ÄėFacebook Shops‚Äô. It is also taking public stands on the use of data for advertising, and on the need for brand-building in marketing plans. These are conversations all advertisers and media owners should be engaged with
  • February 4, 2021

    Top 5 Media Trends in 2021

    2020 was a disruptive year for everyone, including the media industry. The pressures have exposed industry fault lines and toppling entrenched arrangements. Our top media trends for 2021 are:
    1. SVOD market flattens
    2. Sports rights shakeout to continue
    3. We‚Äôve passed ‚Äúpeak platform‚ÄĚ
    4. Programmatic advertising transcends the cookie
    5. Localism’s last throw
    This report explores these trends in greater detail and how they will impact the media landscape.
  • December 3, 2020

    Australia Out-of-Home Market Outlook Report

    The Australian Out-of-Home (OOH) market had been growing continuously until it was hit by COVID in 2020. The market grew at 9% CAGR in the 8 years to FY19 as digital revenues took off but declined by 18% YoY in FY20.
  • November 18, 2020

    ITV Q3 2020 results: Ads recovering, production may take longer


    Advertising demand has risen, with total ad revenue down just 7% in Q3, and Q4 expected to be slightly up‚ÄĒthis means ITV will be down just over 10% across 2020.

  • September 24, 2020

    Australian Advertising Market Outlook 2020: COVID-19 impact will [...]

    The story of the year is obviously the impact of COVID 19 and the associated economic slowdown. The -6.8% decline in FY20 AdEx will, among other things, hasten the trend to digital advertising.
  • September 8, 2020

    Surging online retail in the UK- Record growth during lockdown

    The reopening of the high street from 15 June came as welcome news for businesses which had seen sales decimated since lockdown was enforced on 28 March. However, even as restrictions eased, shoppers stayed away, with high street footfall across the UK down by 48% in July year-on-year
  • July 22, 2020

    UK Betting & gaming advertising – Inadequate solution [...]

    The Betting and Gaming Council (BGC) which represents 90% of the UK’s betting and gaming industry (but not the National Lottery/other lotteries) announced its withdrawal of all TV and radio advertising for casino, slots and bingo during lockdown
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  • July 9, 2020

    COVID-19 and consumer behaviour: implications for digital marketi [...]

    Venture Insights performs periodic consumer surveys on mobile service and handset purchases across NZ.
  • May 11, 2020

    UK ITV Q1 2020 results – Could be worse, but may get so

    ITV recorded total advertising Q1 revenues up 2% year-on-year (¬£426 million) and in line with their 6 March (pre-lockdown) guidance, on the back of a strong February performance of +8%.  
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  • April 14, 2020

    UK News media challenges brought to a head – Structural cha [...]

    COVID-19 has sent online news surging, with publishers experiencing massive traffic uplift, as trusted news sources become increasingly important
  • April 9, 2020

    COVID-19 UK TV impact – Permanent change without interventi [...]

    COVID-19 has led to an unprecedented decline in advertiser demand for TV, and while the steepest drop has occurred, broadcasters will feel the impact over a long period of time.
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  • February 3, 2020

    2020 UK advertising forecasts: Robust growth despite the soft eco [...]

    We predict 4-5% growth in advertising expenditure on UK media in 2020, driven by double-digit growth of pure play online, expected to reach 58% of total spend this year, up from 55% in 2019. The outlook for the economy in 2020 is more positive than in 2019 because the risk of ‚Äúcrash-out‚ÄĚ has given way to a more hopeful prospect of an EU-UK free trade agreement by the end of the year
  • December 10, 2019

    Pressure on Facebook over political advertising

    With elections in the UK in December, and in the US in 2020, online political advertising is receiving intense scrutiny. Google has announced limits on targeting, while Twitter has banned politicians from buying ads. Facebook is the big player in online political ads, and it continues to allow targeted political ads, and to carve them out as exempt from fact-checking. Facebook wants to keep Republicans on side and surf the revenue opportunity, but pressure will increase with US elections, and we expect Facebook to bring in restrictions.
  • September 30, 2019

    Time to liberalise UK TV advertising minutage

    The UK TV advertising market, in decline since mid-2016, could benefit from a liberalisation of advertising minutage if Ofcom reviews COSTA and decides to make changes. Broadcasters could gain from the flexibility to devote up to 20% of peaktime minutes to advertising under the EU’s revised Audiovisual Media Services Directive (AVMSD). Ofcom could also level the playing field between PSB and non-PSB channels, although more minutes of advertising on TV is unlikely to inverse the medium’s decline.
  • August 7, 2019

    Australian Advertising Market Outlook 2019

    Venture Insights expects total advertising spend to grow at a 3.2% CAGR to $18.7bn in 2023. Digital, while being the largest growth driver for AdEx in Australia, will see its growth moderate in the coming years. Programmatic and addressable TV solutions, along with BVOD, will help traditional broadcasters offset part of the structural decline in television advertising.
  • July 2, 2019

    A strict early privacy verdict for UK online advertising

    The Information Commissioner’s Office reported on the UK online advertising sector, finding common industry practices unlawful under a strict interpretation of the GDPR and UK privacy law. The ICO focused on problems around transparency, consent and data sharing in the Real-Time-Bidding ecosystem, which comprises 16% of UK online ad spend, but most of publisher online ad revenue. The ICO is giving the industry six months to shape up, with the next steps still unclear. The Competition and Markets Authority has had under consideration an investigation into the entire online advertising sector, but is hampered by Brexit-related considerations.
  • June 24, 2019

    Advertising Pays 7: UK Advertising’s Digital Revolution

    Online advertising plays a larger role in the UK economy than anywhere else in the world, having grown hand-in-hand with the highest ecommerce spend per capita and a business creation boom. There are many factors behind this success, access to investment and top talent (both technical and creative) structural characteristics in the economy and society‚ÄĒnot least a culture of experimentation and entrepreneurship. As with all maturing industries, sustaining future growth will bring new challenges: along with economic headwinds, UK online advertising now faces an urgent need to restore public trust, with a combination of statute and self-regulation.
  • April 29, 2019

    UK Out of Home: opportunities and threats crowd the doorway

    Out of Home (OOH) is bucking the trend in UK traditional media and continues to grow, driven by the digitisation of inventory as the paper estate recedes. Digital OOH now accounts for 50% of total OOH ad spend. Soon digitisation will slow, as much OOH inventory cannot be converted from posters to digital screens; sustained growth will require a different form of change. The industry is amidst structural shift ‚Äď driven by consolidation and automation ‚Äď which could be wholly positive, but a lack of cooperation between major players risks stifling innovation and the medium‚Äôs growth.
  • December 5, 2018

    Classifieds Marketing Outlook: All Segments

    For decades, classifieds were the domain of newspapers, which offered advertisers cheap ads sorted under specific categories. The ads gave shoppers an easy way to browse various local offers, usually from private sellers. But, the jump from print to digital was inevitable and has proven itself to be quite lucrative for digital players. However, in the past few years, as the online classifieds market matures, leading digital classifieds players are attempting to diversify their revenues into new products and services. This is being driven by the need to ensure new sources of revenue growth and to drive customer acquisition and loyalty. In the real estate market, REA and Domain have introduced adjacent services such as mortgage broking and data analytics. In the recruitment market, LinkedIn and SEEK have been investing in technology companies involved in temporary hire, skill development, alternative recruitment and employee engagement.