Digital Marketing

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  • March 18, 2021

    Programmatic will drive future OOH growth, but Google competition [...]

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    Outdoor, or out-of-home (OOH), advertising is distinct from other forms of advertising. It is highly visible, often very large, and placed in heavily trafficked areas in order to attract as many viewers as possible. Moreover, unlike television, radio, print, internet, and mail advertising, outdoor advertising cannot be turned off, put away or easily avoided.
  • February 4, 2021

    Top 5 Media Trends in 2021

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    2020 was a disruptive year for everyone, including the media industry. The pressures have exposed industry fault lines and toppling entrenched arrangements. Our top media trends for 2021 are:
    1. SVOD market flattens
    2. Sports rights shakeout to continue
    3. We’ve passed “peak platform”
    4. Programmatic advertising transcends the cookie
    5. Localism’s last throw
    This report explores these trends in greater detail and how they will impact the media landscape.
  • July 9, 2020

    COVID-19 and consumer behaviour: implications for digital marketi [...]

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    Venture Insights performs periodic consumer surveys on mobile service and handset purchases across NZ.
  • June 12, 2018

    Advertising Market Outlook:The Digital juggernaut continues with [...]

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    Venture Insights expects total advertising spend to grow at a 2.7% CAGR to $17.4bn in 2022. Digital will account for the majority of the growth in AdEx through our forecast horizon increasing from 49% of the market today to 66% by 2022. While we see risks to TV audiences and hence ad revenues, we believe the TV model is far from dead. TV can continue to attract significant audience reach (and engagement) but it must evolve to stay relevant. Overall we forecast -3.7% CAGR (to FY22) for TV AdEx.
  • March 1, 2018

    MarTech and AdTech – it’s going to be a Mad(Tech) world…

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    MarTech and AdTech have developed in relative isolation in the past. However, rapidly changing market dynamics mean existing solutions are no longer meeting marketers’ needs or consumer expectations. As a result, the MarTech and AdTech sectors are converging to deliver a more seamless and personalised customer experience.
  • December 19, 2017

    Australia Out-of-Home Market Outlook

    As other media continue to fragment, out-of-home (OOH) advertising continues to be the fastest growing of the traditional advertising media (TV, radio, print, cinema). The out-of-home market demonstrates steady growth, driven by strong digital growth:Total OOH market grew at a 13.8% CAGR from FY14 to FY17; it will grow at 4.4% CAGR until 2022,Physical OOH fell by 1.1% CAGR from FY14 to FY17; it is expected to fall at 7.9% CAGR until 2022,Digital OOH grew 70.6% CAGR from FY14 to FY17; it will grow at 15.1% CAGR until 2022. In the future, there will likely be ongoing significant capital investment in digital infrastructure, data collection capabilities, sourcing digital content and developing new channels to reach targeted audiences due to the higher yields and better creative opportunities that digital OOH offers. Advertisers will also continue to develop better creative content and deliver more targeted messaging to passers-by as data availability and cross-industry collaboration increases.