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March 18, 2021
Programmatic will drive future OOH growth, but Google competition [...]
Focus Report, ReportsOutdoor, or out-of-home (OOH), advertising is distinct from other forms of advertising. It is highly visible, often very large, and placed in heavily trafficked areas in order to attract as many viewers as possible. Moreover, unlike television, radio, print, internet, and mail advertising, outdoor advertising cannot be turned off, put away or easily avoided.Outdoor, or out-of-home (OOH), advertising is distinct from other forms of advertising. It is highly visible, often very large, and placed in heavily trafficked [...]Sector Advertising, digital, Digital Marketing, Digital Media, Digital Video, Marketing, Media, OOH.