Sports

Filter by

Filter by

  • New
    April 21, 2021

    Super League, super backlash: Naked power bid over European compe [...]

    ,
    On Sunday, 12 football clubs announced they were launching a new European league with an inaugural season “as soon as practicable”. The 12 Super League clubs include six English teams (Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur), and three Spanish teams (Atlético Madrid, Real Madrid and Barcelona) and three Italians (Inter and AC Milan plus Juventus).
    Sector , , .
  • April 6, 2021

    Sky and football: Italian wager on aggregation

    ,
    The contract includes exclusive coverage of seven weekly games (including top picks) and non-exclusive rights to the other three fixtures, for €840 million per year. In the current cycle DAZN holds three games per week for €193 million. Crucially, DAZN has displaced Sky as the lead broadcaster, displaying a dramatic shift in strategy.
  • March 2, 2021

    Serie A rights auction: Sky ready for radical revamp

    ,
    Serie A held a formal auction in January where reserve prices were not met by bidders. Since then, it has entered into direct negotiations with potential buyers. Two rival deals have emerged. Reportedly, Sky is offering €750 million per year for all ten weekly games.
  • February 24, 2021

    Sports rights market hits an inflection point: New distribution p [...]

    ,
    The fire smouldering beneath the traditional sports broadcasting model burst into flame in 2020. We have argued that sports rights payments in the ANZ market were not sustainable. The rising value of deals could not be reconciled with falling broadcast TV revenues. In this report, we discuss the current state of the Australian sports rights market, delve into the current struggle of traditional broadcasters, and contemplate what is next for the delivery of sports content.
  • February 18, 2021

    BT: A bumpy road

    ,
    • BT’s December quarter results were mixed, with revenue growth improving but EBITDA growth worsening, and next quarter will be hit by the effects of lockdown 3 on mobile, with B2B likely to be hit by business failures following the end of furlough
    • BT has maintained/nudged up its financial guidance regardless, and there are plenty of positive longer-term signs, with subscriber growth strong in the quarter, pricing pressure easing, and full fibre roll-out and adoption progressing nicely
    • Overall, we expect the road to continue to be bumpy, but a recovery by 2022/23 still seems very plausible, ultimately driven by the wholesale and retail benefits of full fibre, and perhaps helped if it can get ‘Digital’ right, a particular challenge historically for BT
  • February 9, 2021

    Amazon and sports rights: Gaining confidence

    ,
    • Thanks to lockdown momentum, Amazon Prime Video grew substantially in 2020. Christmas time coverage of the Premier League seems to have played a part, informing Amazon’s approach elsewhere
    • Upping its game, Amazon has acquired more expensive Champions League rights in Germany and Italy. It also bid in Monday’s failed French Ligue 1 auction
    • In the impending Premier League tender Amazon may be ready to increase its outlay if needed to meet subscribers’ expectations, but without any real incentive to challenge Sky and BT’s dominance
  • January 11, 2021

    Serie A TV rights auction: Deflation looms

    ,
    On Monday, Italy’s Serie A issued its call for tender for its broadcasting rights for the 2021-24 cycle, covering three seasons. Bids are due by 26 January. Currently, Sky holds exclusive coverage of seven games per week with the remaining three fixtures carried by DAZN.
  • January 8, 2021

    Football rights economics: Low broadcasting competition underpins [...]

    ,
    • Beyond the short-term impact of the COVID crisis, the value of football rights in Europe is heading down
    • Lower competitive intensity in the broadcasting market is the main reason, and looks unlikely to be reversed
    • The leagues must consider long-term initiatives to broaden demand—cash fixes risk worsening their structural problems
  • June 24, 2020

    European football – An opportunity to reset

    ,
    The COVID-19 crisis is compounding the already grim revenue prospects for upcoming football rights sales in continental Europe
    Sector , , , .
  • October 14, 2019

    Women’s sport: inching towards the UK media mainstream

    ,
    Media coverage of women’s sport escalated this summer thanks to the 2019 FIFA Women’s World Cup, which ignited national interest. The Lionesses attracted an exceptional peak TV audience of 11.8 million for England’s semi-final match against the USA. Still, coverage of women's sport remains minimal outside of major events: only 4% of printed sports articles reference female athletes. Quality press are leading the way—the launch of Telegraph Women’s Sport being the prime example—but the popular press are yet to follow. Freely-accessible coverage will generate greater interest and audiences for women’s sport, but continuous investment from all media will be needed to fulfil its potential.
  • July 3, 2019

    Transforming the live sports experience – it’s game on for 5G

    ,
    Major sports codes in Australia are trying to figure out how to engage and attract younger fans, and they are looking to technology not only to gain and retain fans but also to get fans into the stadium. Technological development is rapidly changing almost every facet of the business of live sports and as sport changes both on and off the field, innovation has become a key priority for all industry stakeholders.  
  • November 28, 2017

    UFC: pay-per-view heavyweight, subscription contender

    TalkTalk continued to maintain positive broadband net adds in Q2 despite increased churn, and its on-net revenue growth turned positive as well, helped by the turnaround in subscriber growth trends and an overlapping price increase implemented during the quarter. The return to growth is taking its toll in marketing costs however, and the company is now guiding to a full year ‘headline’ EBITDA at the lower end of its previous given range, and this is after redefining ‘headline’ to exclude losses from its winding-down mobile business. Even this looks challenging given the cost trends in the first half of the year. The company’s new strategy of subscriber growth and focusing on the basics is probably the right one, but it is proving tough to implement in a slowing and increasingly competitive market
    Sector , .
  • August 1, 2017

    Digital transformation of the sports economy

    Technology and sport are colliding. This is impacting the production, distribution and consumption of sports. As a result, the sports value chain is being reshaped, threatening incumbents and creating opportunities for new entrants.

  • June 13, 2017

    Sky is favourite in twin (and odd) Italian football auctions

    Domestic championship and Champions League rights for 2018-21 are auctioned almost simultaneously. The main uncertainties are the extent to which Sky will increase its exclusive coverage of Serie A, and whether it will try to win the Champions League auction to take advantage of rival Mediaset Premium’s announced retreat. We doubt that telecom or digital operators will be tempted by the €200m minimum price for the two internet-only packages with patchy regional coverage – a bad idea mandated by the regulator. However irrational behaviour at auctions should never be ruled out.

    Sector , , .
  • March 20, 2017

    The World of Wearables – Disruption is Underway

    Australians are willing to adopt wearable technology though high price points and perceived value are limiting purchases. To date, uptake of wearables has been predominantly by early adopters and spurred by niche uses in the health and fitness industry. Industries are yet to capitalise on the full potential of wearables. Some industries have begun to adopt basic functions, such as the finance industry, using it to personalise products and increase payment efficiency. The next growth phase of wearables will be fuelled by artificial intelligence, the Internet of Things and virtual and augmented reality. Significant disruption is expected as use-cases are identified across new and major industries.

  • March 16, 2017

    BT tightens grip on Champions League TV

    The latest auction of UEFA Champions League televised UK rights has seen further high inflation (32%) as BT renewed its ownership for the three seasons from 2018/19 for an annual payment of £394 million. Although BT annual payments are to increase by £95 million from 2018/19, the new contract offers added commercial attractions, though we expect BT’s efforts to monetise them will fall some way short of the cost increase. However, BT had to win to cement its position against Sky as a strong number two in UK premium pay TV and we expect weaker future inflation of premium football rights. For Sky followers, the focus is now on the UEFA auctions in Germany and Italy, where the outcome is far from certain.
  • Placeholder
    Placeholder
    September 16, 2016

    BT Sport: positive first year with the Champions League

    BT Sport has seen a very clear positive impact from its first year airing the Champions League, with viewing up 60% year-on-year to June. Remarkably, its reach is now not too far off Sky Sports, though it still has some way to go in terms of consistent viewership.

  • Placeholder
    Placeholder
    August 24, 2016

    Olympics – a winner for broadcasting?

    Australia has always been a nation of avid sports fans, and the Olympics has long captured the attention of the Australian populace. But could our love affair with the Olympics be coming to an end? The Olympics has long been highly lucrative for broadcasters looking to drive strong viewer numbers. As the digital landscape continues to disrupt broadcast TV, the value of the Olympics is brought into question. We discuss the Olympic viewer numbers as well as the return on investment for broadcasters who buy the rights to televise the Olympics, and the anticipated future trends.

  • Placeholder
    Placeholder
    June 14, 2016

    Sky plays long term with Bundesliga

    The award of the match packages in the 2017-21 domestic football rights auction in Germany is probably optimal for Sky (within the “no single buyer” constraint): it will broadcast about eight out of nine weekly fixtures including the top picks, while Eurosport’s package is complementary to Sky’s rather than substitutional. Sky will, however, pay a hefty price, with the new contract costing 80% more than the current one – although the new Bundesliga rights value is not out of line with other Continental leagues. We expect Sky’s German operations to briefly break even in fiscal 2017 before falling back into losses with a return to profit if other costs are kept under control. Management has made a bold statement of self-confidence: building scale is the priority.
  • Placeholder
    Placeholder
    April 20, 2016

    Sky’s German breakeven hangs on Bundesliga auction

    At present, Sky exclusively holds all pay-TV domestic live rights to Germany’s top football league. The 2017-2021 rights auction will conclude in early June. It contains a new soft ‘no single buyer’ clause referring solely to online rights. Sky’s real threat comes from potential bids for the main TV packages by deep-pocketed telecom or digital platforms. This could see Sky losing games and shouldering significant cost increases. We think Sky’s German operations will break even by fiscal 2017. Beyond this, profitability is heavily dependent on the auction’s outcome. If it were to retain all live rights, Sky could afford to increase Bundesliga costs by up to 40% over the four-year period. Anything beyond this would lead to Sky making losses.

  • Placeholder
    Placeholder
    October 29, 2015

    BT’s away game

    The investment in rights is not just about achieving good viewing figures - BT’s entry into televised sports is as much about supporting its broadband and pay-TV business in the face of increasing competition from Sky and others. BT has reported results for the September quarter with record-setting TV net adds and steady broadband net adds, confirming that while Sky arguably won the broadband battle, BT won TV, and neither really lost in either category.

  • Placeholder
    Placeholder
    October 27, 2015

    Sky Q1 2016 results: positive start to the year

    Sky has got off to a good start in 2016, as Q1 group revenues grew by 6% and operating profits by 10% year-on-year, while churn stayed low across all three operations, and product net additions of close to one million pointed to continuing strong underlying growth. The Q1 results have softened concerns about the impact of loss of Champions League live televised rights in the UK and Italy, which have so far shown very little effect in spite of intense competitive pressures from BT and Mediaset. Although Sky UK & Ireland has accounted for the entire year-on-year increase in Q1 operating profits, strong subscriber growth in Germany & Austria over the last two years, and signs that economic conditions in Italy are on the mend, provide a positive outlook for the year ahead.

  • Placeholder
    Placeholder
    October 9, 2015

    Sky’s cost discipline in Italy close to being vindicated

    In Italy, pay coverage of the Champions League shifted from Sky to Mediaset Premium this season. Alongside a new Serie A contract, this adds an extra €300 million to Mediaset Premium’s cost base. The first results indicate that Mediaset is unlikely to meet its subscriber growth target. On current trends we expect cumulative EBIT losses of over €400 million by 2018. Mounting losses may force Mediaset to close or sell Premium, but fear of Sky may slow decision-making. Sky was probably right not to overbid for the Champions League and the savings should more than offset minor subscriber losses.

  • Placeholder
    Placeholder
    September 30, 2015

    Video Market Outlook – Physical makes way for Digital

    We don’t expect the overall size of the video entertainment market to change materially but we do expect the platform share to change dramatically over the next five years. We expect xVOD services to represent 20% of the overall market from around 5% currently (replacing Physical Media and Premium Pay-TV).