iPhone 5G Launch Tipped Snare Telstra Rival Telco Customers
Our latest 5G iPhone report was covered by Channel News on their latest article on the device. It talks about how Apple’s 5G iPhone debut is tipped to help Telstra snare customers away from rivals, Optus and TPG as discussed in our latest report.
“This is an opportunity for Telstra to target and churn high-value customers from other networks,” states David Kennedy, Head of Research at Venture Insights.
“Our 2020 consumer survey shows that 68% of Australians who were interested in adopting 5G in the next 12 months were from Optus, TPG and MVNO providers, highlighting the opportunity for Telstra.”
Kennedy asserts the infrastructure investment has set up Telstra’s network leadership over the coming years.
“Telstra’s 5G network leadership will be attractive to new iPhone users who want to get the most out of their new iPhone,” he adds.
According to Venture Insights research, Telstra’s market update on its 5G roll-out demonstrates the potential for “clean network leadership” in the niche.