INDUSTRY BRIEF: Retail advertising growth must be kept in perspective - Venture Insights

INDUSTRY BRIEF: Retail advertising growth must be kept in perspective

TLDR version: The current buzz around retail advertising reflects real opportunities for major retailers to grow their marketing businesses. But the impact on other channels must be kept in perspective: this pertains only to fast-moving consumer goods, and it is not yet clear that any diversion of spending will hit traditional channels exclusively. It will certainly add to competitive pressure on TV ad revenues, but this challenge is nothing new.

About Venture Insights

Venture Insights is an independent company providing research services to companies across the media, telco and tech sectors in Australia, New Zealand, and Europe.

For more information go to ventureinsights.com.au or contact us at contact@ventureinsights.com.au.