Australian MVNO Kogan Mobile has launched its mobile plans in New Zealand. Kogan will use the network of Vodafone NZ in line with its partnership with Vodafone Australia. While Kogan’s introductory offers look competitive, it is probably too earlier to predict if this launch will kick start a new wave of competition in the prepaid mobile market in NZ. While the NZ MVNO market is significantly smaller in terms of market share (3-4%) compared to the Australian market (13%), we believe competing on price alone is not the key to driving growth in this segment. Differentiation will become increasingly important and we expect MVNOs to cross sell and bundle adjacent services like energy, broadband, payment platforms, travel and media. For a more detailed look at how the MVNO business model is evolving, click through to read our Australian MVNO market report.
|
|
|