Shareholder primacy – take our survey \ VHA-TPG vs ACCC court proceedings \ The rise of Podcasts \ Apple announces SVOD launch

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In this week’s edition, we invite you to participate in a survey on shareholder primacy and we cover the latest updates from the VHA-TPG vs ACCC court proceedings, the rise of podcasts and the launch of Apple TV+.

CHART OF THE WEEK

Share of podcast downloads by distribution platform, April 2018



Source: LIBSYN

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Shareholder primacy – take our survey



The Business Roundtable (United States), has recently revised its ‘Statement on the Purpose of a Corporation’ and walks away from the age old ‘shareholder primacy’ mantra. This new Statement re-positions the purpose of the corporation to include a focus on all stakeholders, rather than placing shareholders above all others. Does this represent a significant symbolic turning point and will it commence the process towards a new dissertation for the ‘Modern Corporation,’ apt for living in the post-industrial age, and more importantly what does should we doing in Australia? Let’s get your views. Venture Insights invites you to participate in our survey on whether ‘Shareholder Primacy’ is past it’s use by date. Survey results will be published shortly – 

Click to participate in survey

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VHA-TPG vs ACCC court proceedings



On Tuesday 10 Sept, VHA and TPG’s challenge to overcome the ACCC’s merger decision began in the Federal Court in Melbourne and is planned to run for the next 3 weeks.  Both VHA and TPG began their cases by painting a picture of a challenging mobile market which had deteriorated in recent months, with TPG highlighting that its original mobile business case had also deteriorated into an unworkable state – mainly due to the government’s Huawei ban. Their argument is that to become stronger through a merger, they would be a stronger competitor against Telstra and Optus. The ACCC began by noting that VHA/TPG want the Court to believe that by letting them become more like Telstra and Optus (ie: bigger) they would become more competitive versus the competition from separate players and a 4th mobile operator… This case will be a battle of the ‘expert witnesses’ and who can convince Justice Middleton as to which future scenario is more likely. Our earlier report and initial views can be read here.

Click to read report

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The rise of Podcasts

Podcast monetisation framework



Source:Venture Insights

Podcasts have come a long way from being the pet project of some hobbyist with a handful of listeners directly proportional to the number of family members they have. Awareness is growing rapidly, and the medium has hit the mainstream. Over 80% of Australians are aware of podcasts, versus 70% of Americans. Monetisation is not effective for podcasts with small but highly engaged audiences. The economics remain challenging for smaller audiences, presenting opportunities for platforms that can effectively generate value from niche groups of dedicated listeners. For a more in-depth look at the latest podcast market trends and what the future holds, click through to read our latest report on Podcasts.

Click to read report

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Apple announces SVOD launch



Apple TV+ is scheduled to launch in more than a 100 countries on 2nd November 2019 at a lower price compared to other SVOD competitors. Australian consumers will be able to subscribe to Apple TV+ for as little as A$7.99 a month and with family sharing enabled up to 6 other devices can simultaneously use the platform. With Apple TV+ and the soon to launch, Disney+, the streaming video market is getting increasingly crowded, leaving consumers with more choice than they can manage. Venture Insights believes that there is an opportunity for Telcos to play the role of a ‘super aggregator’ and combine all the  different SVOD services under one roof i.e. device. In Australia, Telstra TV and Fetch (Optus) are the main players in this space. For a more detailed look at the battle for HDMI 1, click through to read our report.

Click to read report

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